The Union Leader is the largest newspaper in New Hampshire. They were in need of a document to professionally showcase their advertising and sponsorship capabilities while also establishing a cohesive brand for the paper to present to potential clients. The full document highlights the Union Leader’s print and digital advertising options, demographics, event schedule for potential sponsorships, recent awards received, and testimonials for their advertising by past clients.

Political version

In addition to the regular media kit, I also created a version to specifically help with political advertising. Being a prominent media outlet in New Hampshire, home of the First in the Nation Primary, political advertising is a vital part of business.