New Hampshire State Spelling Bee

The New Hampshire Union Leader State Spelling Bee is a preliminary competition for the Scripps National Spelling Bee in Washington, D.C. Top spellers and their families from schools across New Hampshire (about 500 people) attend the event each year.

Though the event has been happening for over 60 years, it lacked a distinct brand. For its 67th year, I was tasked with creating a logo that looked professional but still friendly to younger students. Along with the logo, I also designed all marketing collateral surrounding the event, including sponsorship outlines for potential supporters, handouts for parents and students, the event’s program book, advertising, t-shirts for students, and onsite signage. I also photographed the event for marketing purposes.